Privacy Policy
Personal Information Collected
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies that are installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies
Here is a list of cookies we use. We have listed them here so that you have the option to choose whether or not to allow them.
- “Log files” track Site activity and collect data such as your IP address, the type of browser you use, your Internet service provider, your referring and exit pages, and timestamp data (date and time).
- “Invisible pixels,” “tags,” and “pixels” are electronic files that record information about how you browse the Site.
When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How do we use your personal information?
As a general rule, we use the Information to respond to your inquiries via the contact form, process any orders placed through the Site (including handling your payment information, arranging the shipment of your order, and providing you with invoices and/or order confirmations). In addition, we use this order Information to:
- communicate with you;
- assess potential fraud or risks;
- and, when it matches the preferences you have communicated to us, provide you with information or advertisements regarding our products or services.
We use Device Information (particularly your IP address) that we collect to assess potential fraud or risks and, more generally, to improve and optimize our Site (for example, by generating analytics on how our customers navigate and interact with the Site, and to evaluate the success of our advertising and marketing campaigns).
We also use Google Analytics to better understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit the following page: https://www.google.com/intl/en/policies/privacy/.
You can also disable Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or any other legal request for information we receive, or to protect our rights.
Behavioral Advertising
As mentioned above, we use your Personal Information to offer you targeted ads or marketing messages that we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
- BING – https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/?c=3&lang=fr.
Do Not Track
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and you can request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact details provided below.
In addition, if you are a European resident, please note that we process your information to fulfill our contractual obligations to you (for example, if you place an order on the Site) or to pursue our legitimate business interests, as listed above. Please also note that your information may be transferred outside of Europe, including to Canada and the United States.